How can a presidential candidate shape the national conversation in real time to influence voters leading up to an election? Elections may be zero sum games, but digital efforts are not. @MittRomney’s social strategy was at the forefront of Twitter innovation in 2012 – one that should serve as a blueprint for political and corporate [...]
This white paper is excerpted from Interactive Advertising Bureau. Click here to view the full article. Persuasion moves online Another obvious top trend is more underappreciated. While much of the news media have focused on the greater use of social media and other Big Data-dependent means to target messages-whether emailed or cookie-targeted-another change that mattered [...]
Online marketers and publishers are turning to emerging data management platforms to go beyond mere personalization and extract more revenue from website visits. You could call it the “big data-ization” of digital media buying and banner ad trafficking, but it is much more than that, say officials at Lotame Solutions Inc., the 7-year-old provider of [...]
By: Alexandra Bruell We were at the Park Hyatt Hotel — a popular watering hole for what USA Today calls those “who like to be seen and not heard.” I’d been there just long enough to order a much-needed glass of pinot noir (after nonstop meetings and a sleepless 7:05 a.m. Amtrak that morning thanks to [...]
