In this 2010 In Review Digital Landscape report Michael Beach and Ryan Meerstein take a closer look at gubernatorial campaigns and how they performed on YouTube last cycle.
A few key points:
1. Jan Brewer had the most YouTube views for GOP candidates with 1,481,619 (185,202/CD) while Jerry Brown led the way for Democrat candidates with 1,366,275 (25,779/CD).
2. GOP candidates accounted for 56.58% of all views for gubernatorial candidates, outgrowing the Democrat candidates 4,668,737 to 3,574,893.
3. Head to head, GOP candidates held a view advantage in 23 of 37 states.
