Our Off The Grid study was featured in piece by Kate Kate on ClickZ.com recently. Kaye examines the emerging importance of online video as she cites our findings about voters turning away from live TV:
A third of both Republicans and Democrats surveyed said they don’t watch live television, as did 28 percent of Independents. The study relies on data gathered on 800 likely voters and an additional 300 in Ohio and Florida.
The study also showed that nearly 90 percent of those surveyed regularly skip ads when watching on their DVRs.
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