ALEXANDRIA, March 12, 2012 – Leading political digital strategy firm Targeted Victory announced today that through its partnership with Lotame, the firm will expand its Audience Targeting Platform (ATP) for use across all Targeted Victory clients in 2012. ATP is a revolutionary new way for clients to increase voter interest and engagement by utilizing multiple ad types in a targeted and efficient manner.
Targeted Victory has collaborated with online audience data and ad targeting firm Lotame for over two years developing ATP, which utilizes Lotame’s intuitive data management platform, Crowd Control, to access and apply actionable audience data across all political campaigns. ATP digitizes traditional consumer data, allowing clients to access the high-level targeting of a traditional media campaign online. This translates into a more efficient, effective system for managing digital ad campaigns at scale.
“We’re building the best targeting system in politics,” said Targeted Victoy Co-founder Michael Beach. “And Lotame’s Crowd Control data management platform is bringing us to the next level. Because we can now use Crowd Control on our own, we’ve brought a lot more of our media buying in-house. We’ve expanded our team.”
Targeted Victory’s clients include Republican candidates and political organizations, whose campaigns will benefit from this enhanced ability to reach the right voters online. Lotame’s Crowd Control studies consumers’ habits online and correlates those actions with data from surveys and email, and additionally with offline information, such as voter registration data – all in an anonymous and privacy-safe manner.
“Conservative voters are spread out all over the place,” Beach said. “They’re hard to find using geographic targeting. That’s why Lotame’s data is so helpful.”
Targeted Victory’s clients include the presidential campaign of former Massachusetts Governor Mitt Romney, Senator Scott Brown of Massachusetts, Wisconsin Governor Scott Walker, and a host of other House and Senate races and organizations.
“Even the best campaign message is wasted if it falls on the wrong ears,” said Lotame CEO Andy Monfried. “We’re pleased to empower a partner as nimble and smart as Targeted Victory to help its candidates reach the voters and prospective voters they want to reach. We look forward to working together on the exciting campaigns of 2012.”
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organizations goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.
Lotame empowers innovative publishers, agencies, and brands to unlock the full value of their audience data with its industry-leading data management platform, Crowd Control. Founded in 2006 with offices in New York, Maryland and Boston, Lotame activates first and third-party audience data while ensuring quality, enforcing security and protecting user privacy. To learn how our data-driven platform delivers superior results for leading publishers, agencies and brands, visit www.lotame.com.