Yesterday, Real Clear Politics posted a brief article about how political campaigns are using online advertising on search engines, such as Google, to reach out to voters in different demographics and receive donations. As the election gets closer, search advertising will play a big role for campaigns, especially for fundraising. To examine this concept more extensively, Real Clear Politics turned to Targeted Victory co-founder and current Digital Director for the Romney campaign Zac Moffatt.
Take a look at the article and tell us what you think.