Take a moment to check out the above video to see Targeted Victory founder Michael Beach and Lotame CEO and Founder Andy Monfried as they discuss the recently announced expansion of the Audience Targeting Platform (ATP). ATP is is a revolutionary new way to increase voter interest and engagement by utilizing multiple ad types in a targeted and efficient manner and it will be used for all of our clients in 2012.
Be sure to check out yesterday’s press release and be sure to check back in for updates.