In our latest video, Targeted Victory Co-Founder Michael Beach and SAYMedia’s Vice President of Client Solutions Matt Rosenberg discuss the thought process behind the development of “Off The Grid” ad targeting. “Off The Grid” targeting will enable us to target our client’s messages to folks who are no longer watching live television. For more background on this, take a look at the study we commissioned in September 2011.
Also, make sure to check out the “Off The Grid” press release and stay tuned for further updates.