In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein explore the change in likes on Facebook among senatorial candidates over the past four weeks. Republicans continued their Facebook winning streak, as 5 of the top 6 senatorial candidates for Facebook likes were Republicans.
A few key points:
1. Scott Brown led all candidates with 255,981 likes and 12,322 new likes. Elizabeth Warren led all Democrats with 123,285 total likes and 4,883 new likes.
2. Of the top 6 senate candidates, Tom Smith had the largest growth percentage increase with 213.44%.
3. The top 5 Republican senatorial candidates gained 28,386 new likes.