In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in the Facebook interactions between the campaign committees over the past four weeks. While the DCCC had the most interactions with 176,375, the RNC had the most posts with 77.
A few key points:
1. The DCCC had the largest interaction share percentage with 52.89%. The RNC led all Republican committees with 30.04%.
2. The RNC also led Republican committees with 1,301 interactions per post.
3. The NRSC had 29 posts with 9,567 interactions compared to 3 posts and 247 interactions for the DSCC.