In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in the Facebook likes between the presidential candidates over the past four weeks. Mitt Romney was the big winner with 464,689 interactions and had the largest percentage of interaction with 36.46%.
A few key points:
1. Mitt Romney led all candidates with 156 posts.
2. Barack Obama had the most interactions per post with 7,650. Ron Paul led all Republican candidates with 3,838.
3. The three remaining Republican candidates had a total of 276 posts and 838,464 interactions.
