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Digital Landscape Report: Presidential Race and Likes on Facebook (April 22, 2012)

 

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein explore the growth in likes on Facebook between the presidential candidates over the past four weeks.

A few key points:

1. Mitt Romney had the largest growth increase with 5.07%

2. Barack Obama had the most new likes with 227,004.

3. Both presidential candidates accumulated 305,617 new likes.

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