In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein explore the change in likes on Facebook among SuperPACs and independent groups over the past four weeks. SuperPACs and independent groups that supported conservative causes or candidates had a good month and placed in 4 of the top 6 places.
A few key points:
1. RightChange led all SuperPACs and other groups with 2,186,079 likes and 112,150 new likes.
2. American Crossroads had the largest growth percentage increase with 25.17%. AFSCME led all liberal groups with 9.62%.
3. Of the top 6 organizations in terms of new likes, conservative groups outgrew liberal groups 213,624 to 11,017.