Alexandria, VA and Berkeley, CA, April 23, 2012 — Today, Targeted Victory and Pulpo Media announced a combined advertising solution to better target and engage U.S. Hispanic voters for GOP candidates in the 2012 elections.
Targeted Victory delivers online advertising and data integration management expertise for top GOP political candidates and causes—including Romney for President. Targeted Victory has partnered exclusively with Pulpo Media, the nation’s leading online Hispanic audience targeting company, to deliver smarter targeting and engagement of Hispanic voters.
“Pulpo Media’s leading online Hispanic reach and proprietary targeting capabilities, in conjunction with Targeted Victory’s deep data and electoral focus equips campaigns to ideally reach and personally connect with Latino voters.’” says David Frontera, Director of Government Initiatives for Pulpo Media.
As Hispanic voters continue to shape the face of American politics with more than half the U.S. population growth, the Latino community is considered to be the swing vote that is most crucial to win for major 2012 GOP races including Mitt Romney for President.
“The margin of victory in the 2012 election is going to be razor thin and we need to provide our clients with every strategic advantage possible. When we set out to put our plan together for this cycle finding a way to get our message in front of Hispanic voters online was right there at the top. ‘” says Michael Beach, Co-Founder of Targeted Victory
The changing media landscape is impacting how media is consumed, and Hispanics are no exception to this trend. Online Hispanics are known to be early technology adopters, heavy users of social media and influencers of offline Hispanics. The online space is particularly important to target and relevantly communicate with this highly-fragmented and diverse audience on a wide array of political interests and issues.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organizations goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: http://www.targetedvictory.com.
About Pulpo Media
Pulpo Media is a leading online Hispanic audience targeting company that offer advertisers online media as well as a proprietary technology platform, to efficiently and individually engage Hispanics across the web. Pulpo is ranked by comScore Media Metrix as the No. 2 Hispanic online media provider in the U.S., and rated by Quantcast as the No.1 online media provider in Spain and Latin America.
The executive team and investor backers behind Pulpo Media combined have a proven record of building successful online media companies such as: AOL, Apple, Doubleclick, Facebook, Google, IAC/Ask, Lowermybills, Shopzilla, Turn, and Yahoo. Headquartered in Berkeley, CA. with offices in Latin America and Spain, Pulpo Media is privately held. Learn more at http://www.Pulpomedia.com.
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