Targeted Victory co-founder and current Digital Director for the Romney campaign Zac Moffatt and senior political analyst Ryan Meerstein are featured in a new article by the New York Times highlighting how political campaigns are adopting to audience viewing habits online. By using analytics and poll results, campaigns including Mitt Romney’s can create new advertisements that reach out to specific audiences and form new messages more likely to resonate with viewers.
Take a look at the new article and tell us what you think.