In this Targeted Victory Digital Landscape Report, Michael Beach and Michael Escoto explore the change in likes on Facebook among senatorial candidates over the past four weeks. Republicans continued their Facebook winning streak, as 5 of the top 6 senatorial candidates for Facebook likes were Republicans.
A few key points:
1. Scott Brown led all candidates with 268,940 likes and 12,288 new likes. Elizabeth Warren led all Democrats with 130,821 total likes and 7,414 new likes.
2. Of the top 6 senate candidates, Todd Akin had the largest growth percentage increase with 47.39%.