In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in Facebook interactions between the presidential candidates over the past four weeks.
A few key points:
1. Mitt Romney led with 172 posts and 534,676 interactions.
2. Barack Obama led with 8,690 interactions per post.
3. Mitt Romney had a 50.22% market share compared to Barack Obama’s 49.78%.
You can see more information about our reports here.