Digital Landscape Report: Presidential Race and YouTube Views (April 29, 2012)

In this Targeted Victory Digital Landscape Report, Michael Beach and Matthew LaMagna explore the most watched political videos on YouTube between the presidential candidates over the past four weeks.

A few key points:

1. Barack Obama had the most views with 2,182,218.

2. The most watched political videos was “President Obama Announces the Launch of African Americans for Obama” with 491,30 views. Mitt Romney’s most watched video was “Family” with 58,184.

3. The top six videos accumulated 1,206,216 views with 31,501 likes and 22,219 dislikes.

Top Six Political Videos

President Obama Announces the 2012 Launch of African Americans for Obama

by Barack Obama

491,530 views
1,330 people like this
13,672 people disike this

Current
Rank
1
Previous
Rank
NR

Mitt Romney Versus Reality

by Barack Obama

230,126 views
1,955 people like this
78 people disike this

Current
Rank
2
Previous
Rank
NR

Mitt Romney: Memories to Last a Lifetime

by Barack Obama

154,530 views
1,270 people like this
175 people disike this

Current
Rank
3
Previous
Rank
NR

“Remember” – Obama for America 2012 Television Ad

by Barack Obama

152,699 views
105 people like this
7 people disike this

Current
Rank
4
Previous
Rank
NR

The Road We’ve Traveled

by Barack Obama

119,147 views
26,654 people like this
8,251 people disike this

Current
Rank
5
Previous
Rank
NR

Family

by Mitt Romney

58,184 views
187 people like this
36 people disike this

Current
Rank
6
Previous
Rank
NR