Zac Moffatt describes the significance of online advertising in the 2012 election.
Our co-founders Michael Beach and Zac Moffatt were featured speakers at the 2012 Personal Democracy Forum in New York City. Zac was mentioned in articles by TechPresident, US News and Adweek regarding his speech about the importance of online advertising and digital strategy in the 2012 election. As more people turn to the Internet as their primary source of information over television, campaigns will need to use online advertising as a way to target different voter demographics and create effective messages designed to let people know about the candidate’s positions quickly.
Take a look at the articles from TechPresident, US News and Adweek tell us what you think.