Our co-founder and current digital director for the Romney campaign Zac Moffatt was featured in a new article by Business Insider about his importance in the Romney campaign and how he is using digital strategy to reach voters As more voters turn to the Internet as their primary source of information, digital strategy has increased in importance for political campaigns. By using social media and online advertising, Moffatt can help the Romney campaign target more people and allow the Romney campaign to customize messages based on location.
Take a look at the article here and tell us what you think.