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Digital Landscape Report: Democratic Congressional Campaign Committee Leads the Way in Facebook Engagements (July 8, 2012)

Key Points:

1. The Democratic Congressional Campaign Committee led all National Committees with 553,792 Facebook engagements. The Republican National Committee led Republican committees with 151,867 engagements.

2. The Democratic Congressional Campaign Committee led with a market share of 60.92%. The Republican National Committee led Republican committees with 16.71%.

3. The Democratic Congressional Campaign Committee led with 6,837 Facebook engagements per post. The National Republican Congressional Committee led Republican committees with 2,868 engagements per post.

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