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Targeted Victory in the News: Romney Campaign and Facebook Discounts

Our co-founder and digital director for the Romney campaign Zac Moffatt was mentioned in a new article from Business Insider about how the Romney campaign is using Facebook to offer merchandise discounts. By providing fans a discount on a campaign T-Shirt through Facebook, the Romney campaign can reach out to voters through social media and increase online donations.

Take a look at the article and tell us what you think.

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