As the election gets closer, data becomes more important for campaigns looking to see which demographics could change the course of the election and how to contact these groups of voters effectively. In a new Slate article, our co-founder and digital director for the Romney campaign Zac Moffatt spoke about how the Romney campaign is collecting data on voting behaviors by using online analytics tools from other companies specializing in measuring data.
Take a look at the article here and tell us what you think.