As the Republican National Convention winds down, the election cycle heats up and we are ready to help Mitt Romney win in November. Our co-founder and digital director for the Romney campaign Zac Moffatt was mentioned in a few articles this week highlighting the campaign’s digital presence and strategy:
ClickZ interviewed Moffatt about how the Romney campaign uses real-time Twitter coordination. The Romney campaign sent tweets corresponding to RNC speeches and created special hashtags such as #WeBuiltIt.
In anticipation of Mitt Romney’s acceptance speech for the Republican Presidential nomination, the Romney campaign will be the first Presidential campaign to buy a promoted trend, #BelieveInAmerica, on Twitter. This new article from ClickZ looks at the significance of the promoted trend and how it will increase buzz among voters
The Romney VP App has a brand new purpose. After announcing Paul Ryan as Mitt Romney’s vice president, the app allows supporters to distribute videos, blog posts and tweets on their social media pages. Moffatt explains the new functions of the Romney VP App in a new Buzzfeed article and the significance of sharing campaign content on social media.