Social media is changing the course of the election by making it easier for candidates and voters to communicate with each other. In an interview with Fox News, our co-founder and digital director for the Romney campaign Zac Moffatt spoke about the impact of social media in the 2012 Presidential election. Social media allows candidates to keep voters informed about upcoming events, news articles and promotions quickly. Voters can use social media to ask candidates questions and learn more about a candidate’s opinions on different issues. Thanks to social media platforms such as Facebook and Twitter, candidates and voters can listen to each other and work together.