Online campaigning is a powerful tool. It embraces technological innovations that make it easier to encourage voters to donate, spread the word about a candidate through social media, volunteer and learn about upcoming campaign events. Campaigns are working with companies that specialize in online campaigning to help them maximize their online outreach. These companies can target potential voters and measure the success of different digital strategies.
“Two companies have come to dominate the digital-campaigning landscape as the focus of campaigning has moved from the doorstep to the computer screen. For the Republicans, it is Targeted Victory,” according to a new article from The Independent about online campaigning. Our co-founder Michael Beach explains the origins of Targeted Victory, our company’s different areas of expertise and our company’s office atmosphere.