2013 Pollie Award Roundup

April 8, 2013 by Rebecca Heisler

Friday night the annual AAPC Pollie awards were held at the Hyatt Regency on Capitol Hill. From television to online advertising, hundreds of Gold, Silver and Bronze Pollies were awarded across a broad range of categories.

Targeted Victory was well represented and took home a total of 35 Pollie Awards. Check out the breakdown below and a few photos from the night. Congratulations to everyone on the team!

Gold (10)

  • Online Advertising – President: Romney for President
  • Online Advertising – Best Use of Search Engine Marketing: Romney for President
  • Best Use of Pandora: Romney for President
  • Website – President: Romney for President
  • Landing Page – Presidential Primary: Romney for President
  • Best Use of Twitter: Romney for President (Ann Romney)
  • Best Use of Facebook Advertising: Romney for President
  • Best Facebook Application: American Crossroads (Best Use of Voter Registration)
  • Best Use of Website Fundraising: Romney for President
  • Best Use of Mobile Application – Republican: Romney for President

Silver (16)

  • Online Advertising – Best Use of Voter File-Matched Advertising: Romney for President
  • Online Advertising – Best Use of Pre-Roll Advertising: Romney for President
  • Website – Presidential Primary: Romney for President
  • Website – President: Romney for President
  • Landing Page – President: Romney for President
  • Best Facebook Application: Romney for President
  • Best Facebook Strategy: Romney for President
  • Best Use of Social Media: Romney for President
  • Best Social Media Strategy: Romney for President
  • Best Use of Social Media Fundraising: Romney for President
  • Best Use of Advertisement Fundraising: Romney for President
  • Best Use of Email Fundraising: Romney for President
  • Website – Best Use of Early Voting/Absentee Ballot: American Crossroads
  • Best Use of Pre-Roll Advertising (Internet – Public Affairs & Issue Advocacy): American Crossroads/GPS
  • Best Use of Voter File-Matched Advertising (Internet – Public Affairs & Issue Advocacy): American Crossroads/GPS
  • Best Use of Voter Registration (Internet – Public Affairs & Issue Advocacy): American Crossroads/GPS

Bronze (9)

  • Overall Campaign—Internet Campaign: Romney for President
  • Best Use of New Technology: Romney for President
  • Online Advertising – US Senate: Scott Brown for Senate
  • Best Use of Twitter: Romney for President (Mitt Romney)
  • Best Use of Twitter: Romney for President (Paul Ryan)
  • Best Use of Facebook GOTV: Romney for President
  • Best Use of Email: Romney for President
  • Website – Best Use of Negative Contrast: American Crossroads
  • Best Use of Voter Registration: American Crossroads