Targeted Victory

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the change in Facebook interactions among SuperPACs and independent groups over the past four weeks. A few key points: 1. MoveOn.org led all SuperPACs and independent groups with 192 posts. Freedom Works and Americans for Prosperity led all Republican SuperPACs and independent groups with 74. 2. [...]

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new article from The Hill about the impact of social media on the 2012 presidential campaigns.

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the change in Facebook interactions among senatorial candidates over the past four weeks. A few key points: 1. Elizabeth Warren led all candidates with 41,614  interactions and a 14.52% market share. Ted Cruz led all Republican candidates with 24,461 and 8.53%. 2. Of the top 6 [...]

Viewers were looking for familiar favorites over new videos yesterday. Six of the top ten most watched videos in politics were featured in our last edition of YouTube Yesterday. Will viewers turn to these same entries tomorrow? Stay tuned.   Steel by Barack Obama 70,434 views 1,151 people like this 315 people disike this Current [...]

Viewers were looking for new videos to watch yesterday. Seven of the top ten most watched videos in politics were new entries and six made their first appearance on YouTube Yesterday. How many new videos will make the list tomorrow? Stay tuned.   Steel by Barack Obama 183,691 views 1,017 people like this 256 people [...]

Targeted Victory was mentioned in a new CNN article about how different independent groups, such as the U.S. Chamber of Commerce, are reaching out to voters using YouTube and ZIP codes. By gathering data about a person’s ZIP Code, candidates and independent groups can distribute advertising using Google and YouTube. This allows messages to be [...]

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new Huffington Post article about how the Romney campaign is using targeted online advertisements in response to Barack Obama’s commencement speech at Barnard College. People living in New York City who enter in words or phrases pertaining to the [...]

This new article from POLITICO focuses on how Mitt Romney’s campaign is using targeted online advertising on Google to reach out to people interested in Barack Obama’s Barnard commencement speech. These advertisements are specifically targeted to people living in the Barnard or Columbia areas of New York City and the 10027. This is an example [...]

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in Facebook interactions between the campaign committees over the past four weeks. A few key points: 1. The DCCC had the largest market share percentage with 57.69%. The RNC led all Republican committees with 24.11%. 2. The RNC also led Republican committees with 1,291 [...]

In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the growth in Facebook interactions between the presidential candidates over the past four weeks. A few key points: 1. Mitt Romney led with 172 posts and 534,676 interactions. 2. Barack Obama led with 8,690 interactions per post. 3. Mitt Romney had a 50.22% market share compared [...]