Targeted Victory

Today, Targeted Victory is featured in both the print and online versions of this brief overview of how online ads are targeted to different voters. Our co-founder and current Romney for President Digitial Director Zac Moffatt is featured in the article as well. Take a look at the article and let us know what you [...]

Targeted Victory co-founder and current Romney for President Digital Director Zac Moffatt sat down with Fast Company recently and discussed the campaign’s use of social media and what their plans are going forward. Zac also described the campaign’s embrace of emerging technologies such as the new mobile fundraising device Square as well as their use [...]

Tech President is reporting on Mitt Romney’s plan to deploy the brand new Square fundraising app this evening at his election night event in Florida. The Romney campaign passed along a screenshot to Tech President. Click here to check out the write up and take a look at the app.

The New York Times Bits Blog reports that Mitt Romney will begin using the mobile fundraising tool Square at the campaign’s election night event in Tampa on Tuesday. Targeted Victory co-founder and current Romney for President Digital Director Zac Moffatt discussed the campaign’s plan to run a “beta test” with the new fundraising tool as [...]

A major question of all email marketing is the best day of the week or time of day to send those mass messages. If you Google the question, the responses are not lacking and the range of opinions and rationale are wide. As a political digital company, we wanted to know the answer for our [...]

Targeted Victory co-founder and current Digital Director for Mitt Romney’s presidential campaign, Zac Moffatt, was interviewed in The Atlantic yesterday. In the interview, Zac discussed his plans for taking the digital fight to the Obama reelection machine and digital strategy in general. Click here to read the full article.

The 2012 tech primary By: Kim Hart January 16, 2012 04:30 AM EST As GOP presidential contenders stump for votes from Iowa to New Hampshire to South Carolina, Google, Facebook and Twitter are in a race of their own — for millions of dollars in political ads. The tech giants are offering candidates new ways [...]

This week, SAY Media announced a specialized form of ad targeting guided by the findings on the recent “Off the Grid” study that was commissioned by Targeted Victory and others. This new form of targeting will help advertisers reach individuals on SAY’s network who are no longer regularly watching live television. Click here for the [...]

By SUZANNE VRANICA With a record amount of political advertising dollars expected to flow into the marketplace next year, online media outlets are ramping up efforts to grab a share, including digital-music service Pandora Media Inc. Pandora will unveil Friday a new targeted ad product aimed at political candidates and special interest groups. Using ZIP [...]

After a twenty-two-day hiatus, the Republican presidential field reconvened for the ninth presidential primary debate at Oakland University in Rochester, Michigan. With many political pundits claiming that this debate would represent an “elimination round”, many eyes and ears were focused on the eight Republican presidential candidates on stage. The Twitterverse was abuzz as well: beginning [...]