Targeted Victory

OVERVIEW
Republican State Committees (State GOP) have a 75.16% advantage over Democrat state committees (State DEM) in total “likes”, with 140,380 to 80,150, respectively.  State GOP’s average 323 “likes” per congressional district (CD) versus 184 for the State DEM’s.

State GOP versus State DEM (Facebook)(05/20/2010)

The same results are found with the national committees where the Republican National Committee (RNC) has a 46.98% advantage over the Democratic National Committee (DNC) in total “likes”, with 129,810 to 88,316 respectively.  The RNC averages 298 “likes” per congressional district versus 203 for the DNC.

National GOP versus National DEM (Facebook)(05/20/2010)

STATE VERSUS NATIONAL
The State GOP’s have a 8.15% advantage over the RNC (140,380 to 129,810) while the State DEM’s are at a 9.25% disadvantage to the DNC (80,150 to 88,316).

State Committee versus National Committee (Facebook)(05/20/2010)

WHICH STATE COMMITTEES ARE PERFORMING THE BEST ON FACEBOOK?
The Ohio Republican Party (OH GOP) has the most “likes” for State GOP’s with 11,476 (638/CD) while the Kansas Democratic Party (KS DEM) leads the way for the State DEM’s with 6,124 (1,538/CD).

The West Virginia Republican Party (WV GOP) has the most “likes” per congressional district for State GOP’s, with 3,454, and the Kansas Democratic Party (KS DEM) leads the way for the State DEM’s with 1,531.

Both of these groups also hold the largest lead over their in-state counterpart in terms of “likes” per congressional district.

Best State Committee by Congressional District (Facebook)(05/20/2010)

BATTLEGROUND STATES
State GOP’s hold an advantage for “likes” in 35 states, compared to 15 for State DEM’s, as well as a sizable lead in terms of the electoral college (358 to 177).

In the race for the U.S. Senate, State GOP’s hold an advantage in 8 of the 9 races, identified as “toss up” by the Cook Political Report (05/13/2010).

In the 2010 Gubernatorial Election, State GOP’s have an advantage in 12 of the 17 races, identified as “toss up” by the Cook Political Report (04/15/2010).

CONCLUSION
The State GOP’s account for 8 of the top 10 rankings on Facebook (by congressional district), and hold an advantage in 35 of the 50 states across the country.   Though it is still very early in the election cycle, intensity in the form of online energy appears to be trending in the favor of the State GOP’s over the State DEM’s.  If this trend holds , then look to State GOP’s to have a tactical advantage when it comes time for GOTV operations due to their larger pool in which to recruit volunteers.

COMPLETE DATA
The table below provides a breakdown of the 100 state committees, ranked by the number of “likes” per congressional district.