Targeted Victory

OVERVIEW
Republican State Committees (State GOP) have a 27.05% advantage over Democrat state committees (State DEM) in total web site “visitors” (January – April), with 693,590 to 545,919, respectively. State GOP’s average 1,594 “visitors” per congressional district (CD) versus 1,255 for the State DEM’s.

State GOP versus State DEM (WebTraffic_Compete.com)(06/11/2010)

The same results are found with the national committees where the Republican National Committee (RNC) has a 58.91% advantage over the Democratic National Committee (DNC) in total “visitors”, with 1,178,867 to 741,824 respectively. The RNC averages 2,710 “visitors” per congressional district versus 1,705 for the DNC.

RNC versus DNC (WebTraffic_Compete.com)(06/11/2010)

STATE VERSUS NATIONAL
The RNC has a 41.16% advantage over the State GOP’s (1,178,867 to 693,590) while the DNC has a 26.41% advantage over the State DEM’s (741,824 to 545,919).

National Committee versus State Committee (WebTraffic_Compete.com)(06/11/2010)

WHICH STATE COMMITTEES ARE PERFORMING THE BEST WITH WEB SITE VISITORS?
The Texas Republican Party (TX GOP) has the most “visitors” for State GOP’s with 97,968 (3,062/CD) while the Texas Democratic Party (TX DEM) leads the way for the State DEM’s with 54,114 (1,691/CD).

Best State Committee by Congressional District (WebTraffic_Compete.com)(06/11/2010)

The Utah Republican Party (UT GOP) has the most “visitors” per congressional district for State GOP’s, with 10,020, and the Nevada Democratic Party (NV DEM) leads the way for the State DEM’s with 6,028.

Best State Committee by Congressional District (WebTraffic_Compete.com)(06/11/2010)

The New Hampshire Republican Party (NH GOP) has the biggest advantage per congressional district against its in-state counterpart for Republicans, with an advantage of 8,233/CD versus the New Hampshire Democratic Party (NH DEM).

The Nevada Democratic Party (NV DEM) has the biggest advantage per congressional district against its in-state counterpart for Democrats, with an advantage of 3,999/CD versus the Nevada Republican Party (NV GOP).

Best State Committee by Congressional District (WebTraffic_Compete.com)(06/11/2010)

BATTLEGROUND STATES
State GOP’s hold an advantage for “visitors” in 36 states, compared to 14 for State DEM’s, as well as a sizeable lead in terms of the electoral college (345 to 190).

Head to Head (WebTraffic_Compete.com)(06/11/2010)

In the race for the U.S. Senate, State GOP’s hold an advantage in 6 of the 10 races, identified as “toss up” by the Cook Political Report (06/01/2010).

Senate Toss Ups (WebTraffic_Compete.com)(06/11/2010)

In the 2010 Gubernatorial Election, State GOP’s have an advantage in 12 of the 18 races, identified as “toss up” by the Cook Political Report (06/10/2010).

Gubernatorial Toss Ups (WebTraffic_Compete.com)(06/11/2010)

CONCLUSION
The State GOP’s account for 8 of the top 10 rankings for web site visitors (by congressional district), and hold an advantage in 36 of the 50 states across the country.

COMPLETE DATA
The spreadsheet below provides a breakdown of the 100 state committees, ranked by the number of “visitors” per congressional district.

TV_Memo_DigitalLandscapeReports(StateCommittees_WebTraffic)(06-11-2010).xlsx