A few key points:

1. MoveOn.org led all SuperPACs and independent groups with 192 posts. Freedom Works and Americans for Prosperity led all Republican SuperPACs and independent groups with 74.

2. Right Change had the most interactions per post with 5,781.

3. MoveOn.org had the most interactions with 204,684. Freedom Works led all Republican SuperPACs and independent groups with 204,106.

You can find more information about report here.

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new article from The Hill about the impact of social media on the 2012 presidential campaigns. As more people use social media in their everyday lives, candidates are spending more money on social media advertising to help them target specific audiences and increase their outreach.

Take a look at the article here and tell us what you think

A few key points:

1. Elizabeth Warren led all candidates with 41,614  interactions and a 14.52% market share. Ted Cruz led all Republican candidates with 24,461 and 8.53%.

2. Of the top 6 senate candidates, Sherrod Brown led with 83 posts. George Allen led all Republican candidates with 80.

3.  Scott Brown had the most interactions per post of any Republican candidate with 706.

You can find more information about report here.

Steel

by Barack Obama

70,434 views
1,151 people like this
315 people disike this

Current
Rank
1
Previous
Rank
1

Romney Economics: Bankruptcy and Bailouts at GST Steel

by Barack Obama

42,996 views
1,373 people like this
137 people disike this

Current
Rank
2
Previous
Rank
2

Heads or Tails

by PrioritiesUSAaction

39,411 views
148 people like this
15 people disike this

Current
Rank
3
Previous
Rank
NR

Go.

by Barack Obama

37,471 views
2,785 people like this
671 people disike this

Current
Rank
4
Previous
Rank
3

A Few of the 23 Million

by Mitt Romney

27,040 views
292 people like this
267 people disike this

Current
Rank
5
Previous
Rank
NR

Happy Mother’s Day

by Barack Obama

26,622 views
2,267 people like this
133 people disike this

Current
Rank
6
Previous
Rank
4

American Dream

by Mitt Romney

17,440 views
374 people like this
243 people disike this

Current
Rank
7
Previous
Rank
6

Empty Promises: Debt & Deficits

by Republican National Committee

14,835 views
218 people like this
19 people disike this

Current
Rank
8
Previous
Rank
NR

How Did Mitt Romney Get So Obscenely Rich? Robert Reich Explains

by MoveOn.org

8,153 views
1,925 people like this
78 people disike this

Current
Rank
9
Previous
Rank
NR

Stephanie Cutter: Get the facts on Mitt Romney, Big Oil, and the Koch Brothers

by Barack Obama

5,255 views
6,717 people like this
460 people disike this

Current
Rank
10
Previous
Rank
8

Check back in tomorrow to see more YouTube statistics.

Steel

by Barack Obama

183,691 views
1,017 people like this
256 people disike this

Current
Rank
1
Previous
Rank
NR

Romney Economics: Bankruptcy and Bailouts at GST Steel

by Barack Obama

130,864 views
1,182 people like this
117 people disike this

Current
Rank
2
Previous
Rank
NR

Go.

by Barack Obama

73,226 views
2,762 people like this
654 people disike this

Current
Rank
3
Previous
Rank
1

Happy Mother’s Day

by Barack Obama

66,892 views
2,162 people like this
113 people disike this

Current
Rank
4
Previous
Rank
NR

#MothersDay

by Mitt Romney

22,879 views
535 people like this
84 people disike this

Current
Rank
5
Previous
Rank
NR

American Dream

by Mitt Romney

9,220 views
309 people like this
166 people disike this

Current
Rank
6
Previous
Rank
NR

Barack Obama on Ellen

by Barack Obama

9,215 views
26,557 people like this
2,609 people disike this

Current
Rank
7
Previous
Rank
10

Stephanie Cutter: Get the facts on Mitt Romney, Big Oil, and the Koch Brothers

by Barack Obama

7,689 views
6,686 people like this
454 people disike this

Current
Rank
8
Previous
Rank
5

Swiss Bank Account

by Barack Obama

7,441 views
1,006 people like this
219 people disike this

Current
Rank
9
Previous
Rank
NR

Mitt Romney: Backwards on Equality

by Barack Obama

7,390 views
1,280 people like this
201 people disike this

Current
Rank
10
Previous
Rank
NR

Check back in tomorrow to see more YouTube statistics.

Targeted Victory was mentioned in a new CNN article about how different independent groups, such as the U.S. Chamber of Commerce, are reaching out to voters using YouTube and ZIP codes. By gathering data about a person’s ZIP Code, candidates and independent groups can distribute advertising using Google and YouTube. This allows messages to be customized and modified to fit the interests of people living in different areas and provide them with more knowledge about a certain candidate.

Take a look at the new article and tell us what you think.

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new Huffington Post article about how the Romney campaign is using targeted online advertisements in response to Barack Obama’s commencement speech at Barnard College. People living in New York City who enter in words or phrases pertaining to the speech, such as “Barnard commencement,” will see an “Obama’s Wasteful Spending” ad on the top of the search results. The Romney campaign also has a special YouTube clip connecting Obama’s policies and high unemployment among college graduates.

Take a look at the article here and tell us what you think

This new article from POLITICO focuses on how Mitt Romney’s campaign is using targeted online advertising on Google to reach out to people interested in Barack Obama’s Barnard commencement speech. These advertisements are specifically targeted to people living in the Barnard or Columbia areas of New York City and the 10027. This is an example of how targeted online campaign advertisements can help us customize messages for different demographics and respond to current events faster.

Check out the article here and tell us what you think.

A few key points:

1. The DCCC had the largest market share percentage with 57.69%. The RNC led all Republican committees with 24.11%.

2. The RNC also led Republican committees with 1,291 interactions per post.

3. The RNC had 70 posts compared with 37 posts for the DNC.

You can see more information about our reports here.

A few key points:

1. Mitt Romney led with 172 posts and 534,676 interactions.

2. Barack Obama led with 8,690 interactions per post.

3. Mitt Romney had a 50.22% market share compared to Barack Obama’s 49.78%.

You can see more information about our reports here.