At Targeted Victory we love our college basketball, especially March Madness. This year we thought we would take a little different look at the brackets and find out who has all the buzz on Twitter. To track this we used multiple query’s on the subscriber based system Viral Heat (www.viralheat.com). We have been tracking all 68 teams since Selection Sunday and below is what we have found. Over the next three weekends we will find out if buzz on Twitter leads to wins on the court!
This is the breakdown of teams getting mentioned by region:
When looking at the entire field, the top 10 teams accounted for over 45% of all mentions:
Number one seeds accounted for only 9.41% of all mentions while two seeds accounted for more than double that with 20.00% of all mentions.
When looking at conference comparison, the SEC outperforms their weight in terms of teams in the tournament and percentage of comments on Twitter with 24.08% of all comments. The Big East comes in second with 19.72% yet has more than twice the teams that the SEC has.
The breakdowns above represent the percentage of mentions that were seen during the first week of NCAA Tournament action. From these numbers it’s clear that higher seeds and larger schools tend to get more mentions. One and two seeds are 29.41% of all mentions while only being 11.76% of the tournament field. Eight of the top ten teams in percentage of mentions are also their state university and eight of the top ten teams were also five seeds or better. What will be interesting to see as week two unfolds is if any Cinderella teams start to see their percentage rise as other teams head home for the off season. So far the glass slipper has fit for the Richmond Spiders but will that mean that more sports fans start talking about them online? Check back next week to find out!
Ryan Meerstein
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