In this Digital Landscape Report, Ryan Meerstein and Michael Beach discuss the last four weeks of YouTube growth for U.S. Senate candidates. GOP candidates outgrew their DEM counterparts by almost a 2 to 1 margin. They also hold a head to head advantage in 18 of the 31 (2 are tied) states that have already completed the primary process.
A few key points:
1. Marco Rubio led all candidates with 150,932 views.
2. Sharon Angle led all candidates with 40,106 views/CD.
3. GOP won the head to head battle 18 to 11 with 2 states essentially tied.
4. GOP growth was 17.08% versus 12.43% for the DEM’s.
Michael Beach
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