Targeted Victory

Targeted Victory partner Michael Beach was recently interviewed by Bloomberg Businessweek for a piece that examined political campaigns and their use of Facebook. The article noted the heavy emphasis Targeted Victory client Mitt Romney for President is putting on waging an effective digital campaign and turned to Michael for his expertise on the subject:

Unlike expensive radio and TV ads, which are blasted out to thousands or millions of people and hit the eyes and ears of as many opponents as supporters, these appeals are often aimed at just a few hundred or even a few dozen potential voters who may never have expressed interest in the candidate. The ads use information Facebook constantly collects about its users to connect with people. “In the last 45 days, I’ve we’ve designed over 1,000 ads,” says Michael Beach, a GOP consultant working for Romney.

Check out the original post here.