Targeted Victory

Our recent Off The Grid study caught the eye of Politico recently. Targeted Victory partner Michael Beach told Politico what he thought the implications of the study could be on the structure of campaign budgets:

“It has budget implications for how you’re weighing your [advertising] spend,” said Targeted Victory’s Michael Beach, suggesting campaigns should focus on finding “people who are more likely to be receptive” to their messaging.

Click here to read the rest of the piece and here to follow Michael on Twitter.