Targeted Victory

In this Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at candidates for Governor and their growth on twitter over the last four weeks. During this time period, Jan Brewer lead all candidates with 1,791 new followers and overall the GOP dominated with 86.08% of total growth. Dem growth during this time [...]

In this Digital Landscape Report, Michael Beach and Ryan Meerstein discuss YouTube views and gubernatorial races.  Over the last four weeks, John Kasich was the only candidate to amass over 100,000 views and he accounted for 28.62% of all GOP views.  Overall we saw a growth of 17.98%  which is one of the largest increases [...]

In this Digital Landscape Report, Zac Moffatt and Michael Beach discuss the last four weeks of Facebook growth for Gubernatorial candidates.  As was the case in recent Facebook reports, the GOP dominated the Dems and outgrew them by more than 2 to 1.  When looking at all candidates combined, Facebook likes grew by more than [...]

In this week’s Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at Governor races and Twitter for the first time this election cycle. Just as was seen in the senate races, there seems to be something in the water when it comes to Twitter in California. A few key points: 1. Jerry [...]

A few key points: GOP Gubernatorial candidates have a 3 to 1 advantage (644,963 to 231,240) over DEM candidates for YouTube views. GOP account for 74.54% of views on YouTube for Gubernatorial Candidates this cycle. Jan Brewer (1,183,203) and Jerry Brown (232,531) lead the way for views. Jan Brewer (147,900/CD) and Rory Reid (55,347/CD) lead [...]

A few key points: GOP GOV candidates hold 8 of top 10 rankings for likes/CD. GOP GOV candidates hold a 93.31% advantage over DEM in total likes with 705,789 to 365,103, respectively. GOP accounted for 65.90% of total likes on Facebook for GOV candidates. Read the full report here

In this ClickZ.com article, Senior Editor Katie Kaye examines Targeted Victory client Lazio for Governor’s display ads.