Targeted Victory

Over the last several campaign cycles we have seen the growth of political video content go from standard 30 second commercials to much longer web videos and even more so to, as we like to call it, “quick and dirty” videos that a volunteer might shoot at a campaign rally.  With the easy accessibility of [...]

Michael Beach and Ryan Meerstein take a look at state committees and web traffic in this 2010 Year in Review Digital Landscape Report. Some key points: 1. GOP State Committees held a head to head advantage in 33 of 50 states. 2. State GOP’s accounted for 56.15% of all visitors for state committees during the [...]

In this edition of 2010 In Review, Ryan Meerstein and Michael Beach take a look at state committees and how they did on Twitter last year. A few key points: 1. The California GOP ended the year with the most followers of any state committee, coming in at 6,434 followers. 2. On the Democratic side, [...]

In this edition of 2010 In Review, Ryan Meerstein and Michael Beach take a look at state committees and YouTube performance. Some key points: 1. The Ohio Republican Party excelled in this category as well, (click here for a look at their final Facebook numbers) coming in with the most views of any state committee [...]

Over the next several weeks, Michael Beach and Ryan Meerstein will be presenting 2010 year in review Digital Landscape Reports.  To kick things off, they look at State Committees and Facebook in this report. A few key points: 1. The Ohio Republican Party led all state committees with 25,437 new likes during 2010.  On the [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at web traffic for State Committees in the last four weeks.  From this time last month, traffic decreased overall by 12.75%. A few key points: 1.  The Florida Democratic Party led all State Committees in web traffic with 17,993 visits.  [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein review state committee growth on Twitter over the last four weeks.  In this time, the Dem state parties edged out the GOP and accounted for 54% of all growth.  On average, each committee added 68 new followers. A few key points: 1.  The [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein look at state committee YouTube views over the last four weeks.  During this time span the NJ GOP had over 200,000 YouTube views. A few key points: 1. NJ GOP led all committees with 202,472 views while the NV Dems led all Dem [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein look at state committee Facebook growth over the last four weeks. During this time period the Ohio GOP and the California Dems accounted for 28% of all new likes. A few key points: 1. The Ohio GOP led all committees in new likes [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a look State Committee web traffic for the month of August.  During this month committees saw increased traffic to their sites after seeing a dip from June to July. A few key points: 1. New Hampshire GOP led all committees with 31,430 [...]