Targeted Victory

ClickZ.com’s Kate Kaye has assembled a helpful guide to video advertising that features some of the work and research we’ve done here at Targeted Victory. In addition to the findings of our Off The Grid study, this guide includes a case study of our work on the Dino Rossi for U.S. Senate race last year [...]

In the 2010 U.S. Senate elections, there were definitely some memorable campaign videos. In today’s blog post, we take a look at how these videos faired online by counting down the top 10 videos by the amount of YouTube views they received. While most of these videos were produced as television spots, in today’s world [...]

MARKET SHARE In a three way race, Marco held a commanding lead in Facebook likes, Twitter followers, YouTube views and website visitors.  Neither of his opponents, Charlie Crist nor Kendrick Meek, came within 30% of Marco’s total list in any of these four categories and nowhere was the gap more evident than with YouTube views [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein examine Senate campaigns and web traffic. Some key points: 1. In 2010, GOP candidates held 8 of the top 10 rankings for web traffic in Senate races. 2. GOP Senate candidates accounted for 64.12% of all visitors to Senate candidate websites. 3. [...]

In this installment of 2010 In Review, Michael Beach and Ryan Meerstein take a look at Senate campaigns and how they performed on Twitter. A few key points: 1. GOP candidates accounted for 82.30% of all followers for Senate candidates during 2010. 2. GOP U.S. Senate candidates hold 9 of the top 10 rankings for [...]

In this latest 2010 Year in Review Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at Senate campaigns and YouTube. Some key points: 1. In 2010, GOP Senate candidates had 9,401,456 total YouTube views to DEM Senate candidate’s 4,438,130. 2. Head to head, GOP candidates held an advantage in 24 of 37 [...]

In this 2010 Year in Review Digital Landscape Report Michael Beach and Ryan Meerstein take a look at Senate campaigns and Facebook. A few key points: 1. GOP Senate candidates accounted for 72.47% of all likes for Senate candidates during this cycle: consequently outgrowing the DEM candidates 1,084,512 to 382,903. 2. Senator Marco Rubio had [...]

In this Digital Landscape Report, Michael Beach and Ryan Meerstein examine growth on Twitter for Senatorial candidates in the last four weeks.  During this time, Carly Fiorina added the most new followers with 7,634. A few key points: 1. Carly Fiorina led all candidates with 7,634 new followers.  Russ Feingold led Democrats with 1,054 new [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein examine Senate campaign YouTube views over the past month. Christine O’Donnell had a strong showing due in large part to her “Chris Coons the Tax Man” video. Click here to check it out. Jack Conway had a strong showing as well due to [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein look at Facebook growth for Senate Candidates over the last four weeks. Republicans dominated their Democratic counterparts during this time period by coming out ahead in 28 of 37 races. A few key points: 1. Jim DeMint led all candidates with 35,533 new [...]