Key Points:
1. Freedom Works led with 406,865 new Facebook likes. MoveOn.org led all progressive groups with 16,689 new Facebook likes.
2. American Bridge led with 19.66% growth on Facebook. Freedom Works led all conservative groups with 16.10% growth on Facebook.
3. SuperPACs and Independent groups gained 541,910 new likes.
Key Points:
1. Freedom Works led with 269,316 Facebook engagements. MoveOn.org led all progressive groups with 111,106 Facebook engagements.
2. Freedom Works led with a market share of 25.12%. MoveOn.org led all progressive groups with 10.36%.
3. Right Change led with 9,485 Facebook engagements per post. MoveOn.org led all progressive groups with 966 engagements per post.
Key Points:
1. FreedomWorks led the way with 232,308 Facebook engagements and a 30.50% market share.
2. MoveOn.org led with 162 posts.
3. RightChange had the most engagements per post with 5,475.
View and explore the data here.
In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the change in Facebook interactions among SuperPACs and independent groups over the past four weeks.
A few key points:
1. MoveOn.org led all SuperPACs and independent groups with 192 posts. Freedom Works and Americans for Prosperity led all Republican SuperPACs and independent groups with 74.
2. Right Change had the most interactions per post with 5,781.
3. MoveOn.org had the most interactions with 204,684. Freedom Works led all Republican SuperPACs and independent groups with 204,106.
You can find more information about report here.