Alexandria, VA, June 26th, 2012 – Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with Republican pollster Neil Newhouse. Neil will oversee the development of the online research component for Targeted Victory’s industry leading Audience Targeting Platform (ATP). ATP integrates and digitizes traditional consumer and political data online, allowing clients to access more precise levels of targeting than most traditional media campaigns. This translates into a more efficient, effective system for managing digital ad campaigns at scale.
The online research component will further allow Targeted Victory to build out granular targeting audiences while also measuring campaign lift.
“We are building the best targeting system in politics and the online research component is a major part of that” said Targeted Victory co-founder Michael Beach. “We are very excited to be teaming with Neil. He is the best in the business and brings an incredible amount of expertise to our growing team.”
“Online advertising is becoming an increasingly important part of a campaign’s media buying strategy” said Newhouse, “I’m excited to be working with Targeted Victory to help make ATP an extremely powerful targeting tool.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.
Neil Newhouse is a partner and co-founder of Public Opinion Strategies, a national political and public affairs research firm which has been described by the New York Times as “the leading Republican polling company” in the country. Neil has twice been named “Pollster of the Year” by the American Association of Political Consultants, most recently for his work on Scott Brown’s winning Senate campaign in Massachusetts.