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Press Release: Premier Digital Marketing Agency Targeted Victory Announces Partnership With Neil Newhouse To Develop Online Research Surveys

June 26, 2012 By

Alexandria, VA, June 26th, 2012 – Premier digital marketing agency Targeted Victory announced today that they are forming a strategic partnership with Republican pollster Neil Newhouse.  Neil will oversee the development of the online research component for Targeted Victory’s industry leading Audience Targeting Platform (ATP).  ATP integrates and digitizes traditional consumer and political data online, allowing clients to access more precise levels of targeting than most traditional media campaigns.  This translates into a more efficient, effective system for managing digital ad campaigns at scale.

The online research component will further allow Targeted Victory to build out granular targeting audiences while also measuring campaign lift.

“We are building the best targeting system in politics and the online research component is a major part of that” said Targeted Victory co-founder Michael Beach. “We are very excited to be teaming with Neil.  He is the best in the business and brings an incredible amount of expertise to our growing team.”

“Online advertising is becoming an increasingly important part of a campaign’s media buying strategy” said Newhouse, “I’m excited to be working with Targeted Victory to help make ATP an extremely powerful targeting tool.

About Targeted Victory

Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.

Neil Newhouse

Neil Newhouse is a partner and co-founder of Public Opinion Strategies, a national political and public affairs research firm which has been described by the New York Times as “the leading Republican polling company” in the country. Neil has twice been named “Pollster of the Year” by the American Association of Political Consultants, most recently for his work on Scott Brown’s winning Senate campaign in Massachusetts.

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Targeted Victory in the News: Campaigns and Technology

June 22, 2012 By

Our co-founder and digital director for the Romney campaign Zac Moffatt was mentioned in a new Businessweek article about how the Romney campaign is using technology for voter outreach. These digital tools help the Romney campaign see which demographics are the most important and which issues concern people the most.

Take a look at the article and tell us what you think.

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Targeted Victory in the News: Mitt Romney and Facebook Mobile Advertisements

June 20, 2012 By

Our co-founder and digital director for the Romney campaign Zac Moffatt was mentioned in a new article by Business Insider about how Mitt Romney is using Facebook mobile advertisements as a way to reach out to “off the grid” voters. Using Facebook mobile advertisements provides the Romney campaign with an easier way to spread messages and engage voters.

Mobile Facebook advertisements can help the Romney campaign connect to voters.

Take a look at the article here and tell us what you think.

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Targeted Victory in the News: Presidential Campaigns and the Internet

June 20, 2012 By
 

Our senior political analyst Ryan Meerstein was mentioned in three new articles from the National Journal and U.S. News & World Report about the increased role of digital technology in political campaigns. Thanks to social media, e-mail, and online advertisements, candidates can raise money and target different groups of people based on interests and location.

Take a look at the first and second National Journal articles and the U.S. News & World Report article and tell us what you think.

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Targeted Victory in the News: Zac Moffatt and Digital Strategy in the Romney Campaign

June 14, 2012 By

Our co-founder and current digital director for the Romney campaign Zac Moffatt was featured in a new article by Business Insider about his importance in the Romney campaign and how he is using digital strategy to reach voters As more voters turn to the Internet as their primary source of information, digital strategy has increased in importance for political campaigns. By using social media and online advertising, Moffatt can help the Romney campaign target more people and allow the Romney campaign to customize messages based on location.

Take a look at the article here and tell us what you think.

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Targeted Victory in the News: Mitt Romney and Mobile Advertising

June 11, 2012 By

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new article from the Wall Street Journal about how Mitt Romney’s campaign uses mobile advertisements. By customizing advertisements for different Apple mobile devices, the Romney campaign can reach out to more voters.

Take a look at the article here and tell us what you think.

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Targeted Victory in the News: Campaigns and Rapid Response Advertising

June 5, 2012 By

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new article from POLITICO about how campaigns are using digital rapid response advertising for increasing awareness, asking for donations and monitoring breaking news. Rapid response advertising allows campaigns to target specific groups of voters and quickly react to new developments.

Take a look at the article here and tell us what you think

 

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Can We Ignore Over 300 Thousand Voters In New Mexico And Still Win?

May 23, 2012 By

The Challenge: Hispanics make up an estimated 37.50% of registered voters in New Mexico.

The Solution: Pulpo Media and Targeted Victory have partnered up to offer the ability to reach Hispanic voters online in states like New Mexico.

Obviously, the answer is no, but that is the question that we are asking ourselves every day as Election Day grows closer. New Mexico has been ground zero for 2 of the past 3 presidential elections, and the voting in 2000 was so close that just 366 votes decided the winner.

Hispanic voters make up an estimated 46.00% of the population in New Mexico and have accounted for between 31.90% and 36.49% of total turnout over the past 3 presidential elections.

We are estimating that Hispanic voters will account for 37.50% of the total turnout this Election Day.

The average margin of victory between 2000 and 2004 was 3,177 votes which mean that for every 1.00 voter that fell into the margin of victory there could be as many as 98.53 Hispanic voters casting ballots this Election Day.

Pulpo Media estimates that the total Hispanic population is 935,000 with 35.01% of that consisting of online users.

If we assumed that the 35.01% ratio of online use held for Hispanic turnout, then we would end up with an estimated 109,612 online Hispanics who vote in the 2012 election.

It is our belief at Targeted Victory that the next frontier for online advertising is as a persuasion medium and in order to be effective in that area we need to have targeting that find Hispanic voters who are receptive to our vision for America. According to a September 2010 Nielsen survey, Hispanics have the greatest percentage of mobile internet usage (43.00%), mobile email (38.00%), and text messaging (77.00%), so it is imperative that we find ways to reach these tech-savvy voters. This is why we are proud to announce an exclusive partnership between Pulpo Media and Targeted Victory.

Pulpo Media + Targeted Victory = Audience Targeting Platform

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Targeted Victory in the News: Campaigns Spending more on Social Media

May 18, 2012 By

Our co-founder and current Digital Director for the Romney campaign Zac Moffatt is mentioned in a new article from The Hill about the impact of social media on the 2012 presidential campaigns. As more people use social media in their everyday lives, candidates are spending more money on social media advertising to help them target specific audiences and increase their outreach.

Take a look at the article here and tell us what you think

 

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Targeted Victory in the News: Targeting Voters by Zip Code on YouTube

May 16, 2012 By

Targeted Victory was mentioned in a new CNN article about how different independent groups, such as the U.S. Chamber of Commerce, are reaching out to voters using YouTube and ZIP codes. By gathering data about a person’s ZIP Code, candidates and independent groups can distribute advertising using Google and YouTube. This allows messages to be customized and modified to fit the interests of people living in different areas and provide them with more knowledge about a certain candidate.

Take a look at the new article and tell us what you think.

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