By: Jennifer Moire
The debates are over. The rallies are coming to a close. The presidential candidates are getting hoarse. Now that the election is almost over, Socialbakers answers the question: “Who won the war of words” on Facebook?
Socialbakers uses likes and shares as a measure of engagement rate, as well as comments, although it noted that those figures are always smaller. Looking at the Facebook buzz following each of the four debates, Socialbakers named the winners and losers.
The bottom line? Despite — or because of — having lower fan bases, the Romney campaign has the stronger engagement rate and ties or leads the president in several other metrics, except Twitter. That should make Romney’s digital strategist, Zac Moffatt, happy.
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