Targeted Victory

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein examine Senate campaigns and web traffic. Some key points: 1. In 2010, GOP candidates held 8 of the top 10 rankings for web traffic in Senate races. 2. GOP Senate candidates accounted for 64.12% of all visitors to Senate candidate websites. 3. [...]

In this installment of 2010 In Review, Michael Beach and Ryan Meerstein take a look at Senate campaigns and how they performed on Twitter. A few key points: 1. GOP candidates accounted for 82.30% of all followers for Senate candidates during 2010. 2. GOP U.S. Senate candidates hold 9 of the top 10 rankings for [...]

In this 2010 Year in Review Digital Landscape Report Michael Beach and Ryan Meerstein take a look at Senate campaigns and Facebook. A few key points: 1. GOP Senate candidates accounted for 72.47% of all likes for Senate candidates during this cycle: consequently outgrowing the DEM candidates 1,084,512 to 382,903. 2. Senator Marco Rubio had [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein review web traffic for Senate candidates during the month of August.   Overall, traffic was up 15.20% from July to August. A few key points: 1. Barbara Boxer led all candidates with 78,699 visits.  Sharron Angle led all GOP candidates with 52,089 visits. [...]

In this Digital Landscape Report, Zac Moffatt and Michael Beach discuss 2010 Senate races and traffic to their websites during the month of June.  While we would expect to see web traffic increase each month as we get closer to November 2nd, that was not the case for Democrat Senate candidates.  A few key points: [...]

A few key points: GOP Senate candidates dominate DEM holding entire top 10 in likes/CD. GOP Senate candidates outgrow DEM 90,323 to 22,646 on Facebook over past month. GOP Senate candidates accounted for 79.95% of growth on Facebook over past month. Top GOP Senate candidates (Rubio and Thune) outgrow top DEM’s (Boxer and  Patrick Leahy) [...]

Rand Paul had the most web site visitors (visitors) in May for Republicans (GOP) with 107,786 while Barbara Boxer led the way for Democrats (DEM) with 51,505.  Rand Paul also led the way for visitors/CD for GOP with 17,964 while Harry Reid led the way for DEM with 3,262.  GOP candidates held 7 of the [...]

WHICH U.S. SENATE CANDIDATES ARE PERFORMING THE BEST ON TWITTER? Carly Fiorina has the most Twitter followers (followers) for Republican (GOP) candidates with 276,147 (5,210/CD) while Barbara Boxer leads the way for Democrat (DEM) candidates with 21,122 (399/CD).  GOP candidates account for 7 of the top 10 rankings for total followers including 5 of the [...]

WHICH U.S. SENATE CANDIDATES ARE PERFORMING THE BEST ON FACEBOOK? Marco Rubio has the most Facebook “likes” for Republican (GOP) candidates with 84,409 (3,376/CD) while Barbara Boxer leads the way for Democrat (DEM) candidates with 29,451 (556/CD).  GOP candidates account for 7 of the top 10 rankings for total “likes” including the entire top 5. [...]