Targeted Victory

MARKET SHARE In a three way race, Marco held a commanding lead in Facebook likes, Twitter followers, YouTube views and website visitors.  Neither of his opponents, Charlie Crist nor Kendrick Meek, came within 30% of Marco’s total list in any of these four categories and nowhere was the gap more evident than with YouTube views [...]

Marco Rubio continued to outgrow Charlie Crist and Kendrick Meek online in September. A few key points: 1. Marco accounted for 69.25% of Facebook likes, 46.86% of YouTube views, 59.73% of Twitter followers and 44.79% of the web site visits for all FL SEN candidates. 2. Marco had 4,541 Facebook likes compared to 468 for [...]

Marco Rubio continued to lead the way amongst FL-SEN candidates online in August on Facebook, YouTube and Twitter. A few key points: 1. Marco accounted for 78.21% of Facebook likes, 89.14% of YouTube views and 61.75% of Twitter followers. 2. Marco had 200,994 YouTube views compared to 7,449 for Crist and 17,033 for Meek. 3. [...]

WHICH U.S. SENATE CANDIDATES ARE PERFORMING THE BEST ON FACEBOOK? Marco Rubio has the most Facebook “likes” for Republican (GOP) candidates with 84,409 (3,376/CD) while Barbara Boxer leads the way for Democrat (DEM) candidates with 29,451 (556/CD).  GOP candidates account for 7 of the top 10 rankings for total “likes” including the entire top 5. [...]

In this latest piece from ClickZ.com, Targeted Victory’s involvement with Marco Rubio’s Senate bid is discussed.  The article examines the roll the campaign’s strong online presence has played in Marco’s rise and in opponent Charlie Crist’s decision to abandon the GOP to run as an independent. Interviews with Targeted Victory partners Michael Beach and Zac [...]