Targeted Victory

In this 2010 Year in Review Digital Landscape Report Michael Beach and Ryan Meerstein take a look at Senate campaigns and Facebook. A few key points: 1. GOP Senate candidates accounted for 72.47% of all likes for Senate candidates during this cycle: consequently outgrowing the DEM candidates 1,084,512 to 382,903. 2. Senator Marco Rubio had [...]

In this Digital Landscape Report, Michael Beach and Ryan Meerstein examine growth on Twitter for Senatorial candidates in the last four weeks.  During this time, Carly Fiorina added the most new followers with 7,634. A few key points: 1. Carly Fiorina led all candidates with 7,634 new followers.  Russ Feingold led Democrats with 1,054 new [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein look at Facebook growth for Senate Candidates over the last four weeks. Republicans dominated their Democratic counterparts during this time period by coming out ahead in 28 of 37 races. A few key points: 1. Jim DeMint led all candidates with 35,533 new [...]

In this Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a look at Senate campaigns and their growth on Twitter over the last four weeks. On average, each campaign added 563 new followers during this time period. A few key points: 1. Carly Fiorina led all candidates with 8,388 new followers.  Harry [...]