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Digital Landscape Report: Final Election Preview

November 2, 2012 By

For this week’s digital landscape report, we’re looking back at Facebook likes and engagements,Twitter followers and YouTube subscribers for the most important dates of this year’s election cycle. We measured the Presidential candidates to see which dates had the largest amount of growth and which Facebook posts had the most engagement:

August 11, 2012 (Mitt Romney’s Vice President Announcement):

Most Growth:

116,712 Facebook likes (Mitt Romney), 30,809 Twitter followers (Barack Obama), 759,010 YouTube views (Barack Obama)

Most Engaged Post:

345,746 Facebook engagements (Mitt Romney)

August 27-30, 2012 (Republican National Committee):

Most Growth:

357,528 Facebook likes (Mitt Romney), 97,645 Twitter followers (Barack Obama), 4,668,748 YouTube views (Barack Obama)

Most Engaged Post:

559,176 Facebook engagements (Barack Obama)

September 3-6, 2012 (Democratic National Committee):

Most Growth:

220,800 Facebook likes (Mitt Romney), 129,118 Twitter followers (Barack Obama), 1,222,316 YouTube views (Barack Obama)

Most Engaged Post:

577,517 Facebook engagements (Barack Obama)

October 3-22, 2012 (Presidential Debates):

Most Growth:

1,059,297 Facebook likes (Mitt Romney), 286,416 Twitter followers (Barack Obama), 16,361,588 YouTube views (Barack Obama)

Most Engaged Post:

1,084,769 Facebook engagements (Mitt Romney)

 

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Digital Landscape Report: Michigan Democratic Party Leads the Way in YouTube Views (October 21, 2012)

October 27, 2012 By

Key Points:

1. Michigan Democratic Party led with 88,831 YouTube views. New Jersey Republican Party led all Republican state parties with 78,993 YouTube views.

2. “Heckler did not know what he was up against” by New Jersey Republican Party was the most watched video with 79,006 views.  “Can’t Run” by Michigan Democratic Party was the most watched video from Democratic state parties with 77,992 views.

3. Massachusetts Democratic Party led with 10.00% subscriber growth. Pennsylvania Republican Party led all Republican state parties with 9.09% subscriber growth.

Heckler did not know what he was up against

by New Jersey Republican Party

79,006 views
1,010 people like this
4,662 people disike this

Current
Rank
1
Previous
Rank
NR

 

 

Can’t Run

by Michigan Democratic Party

77,992 views
33 people like this
6 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

Rule of Law Justices

by Michigan Republican Party

17,845 views
0 people like this
1 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

Granholm and Obama: Blown Away

by Michigan Republican Party

15,446 views
0 people like this
0 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

Stabenow: Third Term

by Michigan Republican Party

10,965 views
2 people like this
0 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Right Change Leads the Way in YouTube Views (October 21, 2012)

October 27, 2012 By

Key Points:

1. Right Change led with 10,511,331 YouTube views. Priorities USA Action led all progressive groups with 2,055,554 YouTube views.

2. “You Didn’t Build That – PolitiZoid” by Right Change was the most watched video with 2,725,667 views. “Priorities USA Action:  ’Doors’” by Priorities USA Action was the most watched from progressive groups with 1,583,296 views.

3. Right Change led with 52.80% subscriber growth. American Bridge led all progressive groups with 25.97% subscriber growth.

You Didn’t Build That – PolitiZoid

by Right Change

2,725,667 views
1,184 people like this
21 people disike this

Current
Rank
1
Previous
Rank
NR

 

 

Priorities USA Action: “Doors”

by Priorities USA Action

1,583,296 views
0 people like this
0 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

Absolutely Uncertain

by Right Change

1,538,331 views
550 people like this
3 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

Fair Share

by Right Change

1,060,537 views
339 people like this
107 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

Debate – Please explain to me…

by Right Change

1,007,180 views
327 people like this
13 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Charlie Bass Leads the Way in YouTube views (October 21, 2012)

October 26, 2012 By

Key Points:

1. Charlie Bass led with 9,487 YouTube views. Mike McIntyre led all Democratic representatives with 1,771 YouTube views.

2. “12.04.10 The Side Launch of the USS Fort Worth” by Kay Granger was the most watched video with 9,107 views. “Deanne and Chad tell their story” by Ed Perlmutter was the most watched video from Democratic representatives with 5,731 views.

3. Paul Broun led with 20.00% subscriber growth. Mike McIntyre led all Democratic representatives with 16.67% subscriber growth.

12.04.10 The Side Launch of the USS Fort Worth

by Kay Granger

9,107 views
46 people like this
1 people disike this

Current
Rank
1
Previous
Rank
NR

 

 

I Love America – Joe on the 2nd Amendment

by Joe Wurzelbacher

7,088 views
281 people like this
561 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

Deanne and Chad tell their story

by Ed Perlmutter

5,731 views
12 people like this
1 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

Obama Administration Gives 1.5 Billion to Muslim Brotherhood

by Louie Gohmert

5,357 views
362 people like this
42 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

Pigs Ted Yoho for Congress

by Ted Yoho

4,705 views
75 people like this
31 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Elizabeth Warren Leads the Way in YouTube Views (October 21, 2012)

October 26, 2012 By

Key Points:

1. Elizabeth Warren led with 734,437 YouTube views. Scott Brown led all Republican Senatorial candidates with 136,131 views.

2. “Elizabeth Warren for MA | TV Ad: Clear Choice” by Elizabeth Warren was the most watched video with 147,405 views. “Who Knows?” by Scott Brown was the most watched Republican Senatorial video with 35,856 views.

3. Richard Carmona led with 31.91% growth in subscribers. Tom Smith led all Republican Senatorial candidates with 29.03% growth.


Elizabeth Warren for MA | TV Ad: Clear Choice

by Elizabeth Warren

147,405 views
18 people like this
0 people disike this

Current
Rank
1
Previous
Rank
NR

 

 

Elizabeth Warren for MA | TV Ad: Family

by Elizabeth Warren

125,259 views
192 people like this
83 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

Elizabeth Warren for MA | TV Ad: No One

by Elizabeth Warren

84,122 views
45 people like this
2 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

Elizabeth Warren: All of our daughters

by Elizabeth Warren

62,218 views
0 people like this
0 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

Scott Brown Says Justice Scalia is His Model Supreme Court Justice

by Elizabeth Warren

41,683 views
0 people like this
0 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Republican National Committee Leads the Way (October 21, 2012)

October 26, 2012 By

Key Points:

1. Republican National Committee led with 4,334,604 YouTube views. Democratic National Committee led all Democratic National Committees with 83,791 YouTube views.

2. “We’ve Heard it All Before (Extended Cut)” by the RNC was the most watched video with 1,311,998 views. “MittvMitt.com: The story of two men trapped in one body” by DNC was the most watched Democratic National Committee video with 71,560 views.

3. The Democratic Congressional Campaign Committee (DCCC) led with 14.55% growth in subscribers. The RNC led all Republican National Committees with 6.64% growth in subscribers.

We’ve Heard it All Before (Extended Cut)

by Republican National Committee

1,31,,998 views
6,092 people like this
728 people disike this

Current
Rank
1
Previous
Rank
1

 

 

RNC Web Ad: “Laughing at the Issues”

by Republican National Committee

294,123 views
6,144 people like this
1,564 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

MittvMitt.com: The story of two men trapped in one body

by Democratic National Committee

71,560 views
6,848 people like this
368 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

Why?

by Republican National Committee

66,647 views
160 people like this
11 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

President Barack Obama’s First Ad of 2012

by National Republican Senatorial Committee (NRSC)

38,850 views
11,718 people like this
5,131 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Barack Obama Leads the Way in YouTube Views (October 21, 2012)

October 26, 2012 By

Key Points:

1. Barack Obama led with 20,439,394 YouTube views. Mitt Romney had 4,775,942 YouTube views.

2. “Too Many Americans” by Mitt Romney was the most watched video with 821,740 views. “Fair Share – Obama for America TV Ad” by Barack Obama was the most watched Democratic Presidential video with 547,686 views.

3. Mitt Romney led with 28.77%  growth in subscribers. Barack Obama had a 7.58% growth in subscribers.

Too Many Americans

by Mitt Romney

821,740 views
372 people like this
211 people disike this

Current
Rank
1
Previous
Rank
NR

 

 

Fair Share – Obama for America TV Ad

by Barack Obama

547,686 views
197 people like this
21 people disike this

Current
Rank
2
Previous
Rank
NR

 

 

Jay-Z: The Power of Our Voice

by Barack Obama

519,822 views
910 people like this
85 people disike this

Current
Rank
3
Previous
Rank
NR

 

 

My Job – Obama for America TV Ad

by Barack Obama

487,751 views
1,843 people like this
63 people disike this

Current
Rank
4
Previous
Rank
NR

 

 

Ian’s Letter: “Dear Mr. President

by Barack Obama

427,321 views
1,378 people like this
31 people disike this

Current
Rank
5
Previous
Rank
NR

 

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Digital Landscape Report: Ohio Republican Party Leads the Way in Twitter Followers (October 14, 2012)

October 20, 2012 By

Key Points:

1. Ohio Republican Party led with 649 new Twitter followers. Massachusetts Democratic Party led all Democratic state parties with 242 new Twitter followers.

2. Alabama Democratic Party led with 12.74% growth on Twitter. Ohio Republican Party led all Republican state parties with 10.48% growth on Twitter.

3. The state parties gained 9,220 new Twitter followers.

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Digital Landscape Report: Debbie Wasserman Schultz Leads the Way in Twitter Followers (October 14, 2012)

October 20, 2012 By

Key Points:

1. Debbie Wasserman Schultz led with 16,532 new Twitter followers. Louie Gohmert led all Republican representatives with 353 new Twitter followers

2. Debbie Wasserman Schultz led with 14.38% growth on Twitter.  Kay Granger led all Republican representatives with 8.05% growth on Twitter.

3. The top ten U.S. representatives gained 32,255 new Twitter followers.

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Digital Landscape Report: The Heritage Foundation Leads the Way in Twitter Followers (October 14, 2012)

October 20, 2012 By

Key Points:

1. The Heritage Foundation led with 10,285 new Twitter followers. MoveOn.org led all progressive groups with 2,721 new Twitter followers

2. American Bridge led with 46.04% growth on Twitter.  American Crossroads led all conservative groups with 11.25% growth on Twitter.

3. SuperPACs and Independent groups gained 33,098 new Twitter followers.

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