Key Points:
1. TheTeaParty.net led with 1,414,010 Facebook engagements. MoveOn.org led all progressive groups with 656,176 Facebook engagements.
2. TheTeaParty.net led with a market share of 45.76%. MoveOn.org led all progressive groups with a market share of 21.23%.
3. TheTeaParty.net led with 7,178 Facebook engagements per post. MoveOn.org led all progressive groups with 2,180 Facebook engagements per post.
Key Points:
1. Freedom Works led with 312,396 Facebook engagements. MoveOn.org led all liberal groups with 298,338 Facebook engagements.
2. Freedom Works led with a market share of 22.87%. MoveOn.org led all liberal groups with 21.85%.
3. Right Change led with 9,910 Facebook engagements per post. Emily’s List led all liberal groups with 2,155 engagements per post.
In this Targeted Victory Digital Landscape Report, Michael Beach and Michael Escoto explore the change in likes on Facebook among SuperPACs and independent groups over the past four weeks.
A few key points:
1. FreedomWorks led all SuperPACs and other groups with 95,307 new likes.
2. American Free Enterprise had the largest growth percentage increase with 10.99%.
3. RightChange had the most likes with 2,282,159.
