Key Points:
1. Ted Cruz led with 60,310 Facebook engagements and a 15.61% market share. Elizabeth Warren led all Democratic candidates with 55,701 Facebook engagements and a 14.42% market share.
2. George Allen led with 86 Facebook posts. Sherrod Brown led all Democratic candidates with 73.
3. Elizabeth Warren led with 2,321 Facebook engagements per post. Ted Cruz led all Republican candidates with 745.
Key Points:
1. Elizabeth Warren led with 14,773 new Facebook likes. George Allen led all Republican Senate candidates with 4,980 new likes.
2. Martin Heinrich had the largest growth percentage with 73.85%. Heather Wilson led all Republican Senatorial candidates with 30.67%.
3. Scott Brown led with 271,501 total likes.
View and explore the data here.
In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the change in Facebook interactions among senatorial candidates over the past four weeks.
A few key points:
1. Elizabeth Warren led all candidates with 41,614 interactions and a 14.52% market share. Ted Cruz led all Republican candidates with 24,461 and 8.53%.
2. Of the top 6 senate candidates, Sherrod Brown led with 83 posts. George Allen led all Republican candidates with 80.
3. Scott Brown had the most interactions per post of any Republican candidate with 706.
You can find more information about report here.
In this Targeted Victory Digital Landscape Report, Bryan Watkins and Michael Beach explore the change in Facebook interactions among senatorial candidates over the past four weeks. Republicans did a good job using Facebook to interact with potential voters and 5 of the top 6 candidates were Republican.
A few key points:
1. Elizabeth Warren led all candidates with 30,512 interactions and a 12.20% interaction share. Ted Cruz led all Republican candidates with 28,715 and 11.48%.
2. Of the top 6 senate candidates, George Allen led with 82 posts.
3. Scott Brown had the most interactions per post of any Republican candidate with 464.
