Targeted Victory

By SUZANNE VRANICA With a record amount of political advertising dollars expected to flow into the marketplace next year, online media outlets are ramping up efforts to grab a share, including digital-music service Pandora Media Inc. Pandora will unveil Friday a new targeted ad product aimed at political candidates and special interest groups. Using ZIP [...]

Targeted Victory partner Michael Beach was recently interview by Karen Jagoda on Digital Politics Radio. Michael spoke with Karen about the growing importance of digital efforts in political campaigns. Michael also gave Karen a run-down of open positions at Targeted Victory and what he thinks are important attributes for individuals pursuing careers in digital strategy. [...]

ClickZ.com’s Kate Kaye has assembled a helpful guide to video advertising that features some of the work and research we’ve done here at Targeted Victory. In addition to the findings of our Off The Grid study, this guide includes a case study of our work on the Dino Rossi for U.S. Senate race last year [...]

Our recent Off The Grid study caught the eye of Politico recently. Targeted Victory partner Michael Beach told Politico what he thought the implications of the study could be on the structure of campaign budgets: “It has budget implications for how you’re weighing your [advertising] spend,” said Targeted Victory’s Michael Beach, suggesting campaigns should focus [...]

Targeted Victory partner Michael Beach was recently interviewed by Bloomberg Businessweek for a piece that examined political campaigns and their use of Facebook. The article noted the heavy emphasis Targeted Victory client Mitt Romney for President is putting on waging an effective digital campaign and turned to Michael for his expertise on the subject: Unlike [...]

On Wednesday, Kate Kaye (@KateKaye) over at ClickZ (@ClickZ) profiled the video strategy for Governor Huntsman’s presidential campaign (@JonHuntsman). This fired up a conversation that we have been having for quite a while involving video quality vs. audience. The key quote that stuck out to us involved their strategy on which platform to use as [...]

In this 2010 In Review Digital Landscape report Michael Beach and Ryan Meerstein take a closer look at gubernatorial campaigns and how they performed on YouTube last cycle. A few key points: 1. Jan Brewer had the most YouTube views for GOP candidates with 1,481,619 (185,202/CD) while Jerry Brown led the way for Democrat candidates [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein take a look at Gubernatorial Campaigns and how they performed on Facebook in 2010. Some key points: 1. GOP candidates accounted for 62.57% of all likes for gubernatorial candidates, outgrowing DEM candidates 1,147,013 to 682,545. 2. GOP gubernatorial candidates held a head [...]

In this special edition Targeted Victory Digital Landscape Report, Michael Beach and Ryan Meerstein take a step outside of politics and take a look at the upcoming Academy Awards.  In this report we look at 7 different categories of awards and then compare the nominees Facebook likes against the nominee who is favored to win [...]

In our latest edition of 2010 In Review, Michael Beach and Ryan Meerstein examine Senate campaigns and web traffic. Some key points: 1. In 2010, GOP candidates held 8 of the top 10 rankings for web traffic in Senate races. 2. GOP Senate candidates accounted for 64.12% of all visitors to Senate candidate websites. 3. [...]