Targeted Victory

Campaigns and Elections interviewed Targeted Victory co-founder Michael Beach about the increased importance of digital media and why campaigns are focusing on reaching out to voters through online targeting. As fewer people rely on traditional forms of media such as TV and print media, campaigns can use online targeting to communicate with unreachable voters and [...]

The Problem: 31% of likely 2012 voters are not watching live TV. The Solution: SAY Media and Targeted Victory have partnered up to offer the ability to target voters who have a high likelihood of being amongst this group. The answer is obviously no, but that is the question that we are asking ourselves every [...]

In our latest video, Targeted Victory Co-Founder Michael Beach and SAYMedia’s Vice President of Client Solutions Matt Rosenberg discuss the thought process behind the development of “Off The Grid” ad targeting. “Off The Grid” targeting will enable us to target our client’s messages to folks who are no longer watching live television. For more background [...]

Online advertising has always held the promise of advanced targeting and measurability. It is old news now that political organizations can significantly reduce waste by targeting specific geographies (congressional districts, etc.) and age groups (18+, etc.) to lower the amount of media that is viewed by those that cannot cast a ballot for you either [...]

Take a moment to check out the above video to see Targeted Victory founder Michael Beach and Lotame CEO and Founder Andy Monfried as they discuss the recently announced expansion of the Audience Targeting Platform (ATP). ATP is is a revolutionary new way to increase voter interest and engagement by utilizing multiple ad types in [...]

ALEXANDRIA, March 12, 2012 – Leading political digital strategy firm Targeted Victory announced today that through its partnership with Lotame, the firm will expand its Audience Targeting Platform (ATP) for use across all Targeted Victory clients in 2012. ATP is a revolutionary new way for clients to increase voter interest and engagement by utilizing multiple [...]

Targeted Victory founders Zac Moffatt and Michael Beach are featured in this recent Financial Times article. In the piece, they discuss their thoughts on how emerging technologies could benefit the political sphere as well as how the tech companies developing those technologies will aid in their implementation. Follow the link to check out the piece.

By SUZANNE VRANICA With a record amount of political advertising dollars expected to flow into the marketplace next year, online media outlets are ramping up efforts to grab a share, including digital-music service Pandora Media Inc. Pandora will unveil Friday a new targeted ad product aimed at political candidates and special interest groups. Using ZIP [...]

Targeted Victory partner Michael Beach was recently interview by Karen Jagoda on Digital Politics Radio. Michael spoke with Karen about the growing importance of digital efforts in political campaigns. Michael also gave Karen a run-down of open positions at Targeted Victory and what he thinks are important attributes for individuals pursuing careers in digital strategy. [...]

ClickZ.com’s Kate Kaye has assembled a helpful guide to video advertising that features some of the work and research we’ve done here at Targeted Victory. In addition to the findings of our Off The Grid study, this guide includes a case study of our work on the Dino Rossi for U.S. Senate race last year [...]