The Challenge: Hispanics make up an estimated 37.50% of registered voters in New Mexico.
The Solution: Pulpo Media and Targeted Victory have partnered up to offer the ability to reach Hispanic voters online in states like New Mexico.
Obviously, the answer is no, but that is the question that we are asking ourselves every day as Election Day grows closer. New Mexico has been ground zero for 2 of the past 3 presidential elections, and the voting in 2000 was so close that just 366 votes decided the winner.
Hispanic voters make up an estimated 46.00% of the population in New Mexico and have accounted for between 31.90% and 36.49% of total turnout over the past 3 presidential elections.
We are estimating that Hispanic voters will account for 37.50% of the total turnout this Election Day.
The average margin of victory between 2000 and 2004 was 3,177 votes which mean that for every 1.00 voter that fell into the margin of victory there could be as many as 98.53 Hispanic voters casting ballots this Election Day.
Pulpo Media estimates that the total Hispanic population is 935,000 with 35.01% of that consisting of online users.
If we assumed that the 35.01% ratio of online use held for Hispanic turnout, then we would end up with an estimated 109,612 online Hispanics who vote in the 2012 election.
It is our belief at Targeted Victory that the next frontier for online advertising is as a persuasion medium and in order to be effective in that area we need to have targeting that find Hispanic voters who are receptive to our vision for America. According to a September 2010 Nielsen survey, Hispanics have the greatest percentage of mobile internet usage (43.00%), mobile email (38.00%), and text messaging (77.00%), so it is imperative that we find ways to reach these tech-savvy voters. This is why we are proud to announce an exclusive partnership between Pulpo Media and Targeted Victory.
Pulpo Media + Targeted Victory = Audience Targeting Platform