ALEXANDRIA, VA, October 22nd, 2012- Targeted Victory, the leading political digital marketing firm, announced today that Facebook advertising will now be fully integrated with its industry-leading Audience Targeting Platform (ATP).
Targeted Victory and the Romney campaign were among the first to leverage the Facebook Exchange with their cutting-edge ATP advertising. The result is highly targeted advertising that incorporates offline political and consumer data collected by Targeted Victory to give clients the ability to send relevant messages to voters. Targeted Victory’s ATP advertising combines the voter registration file, remarketing, and survey data for the most innovative and efficient targeting in the political market today.
The integration of Targeted Victory’s ATP with the Facebook Exchange will revolutionize the client’s capacity to effectively serve ads within Facebook.
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organization’s goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com.